Does summer for you mean working your ass off, or looking at an empty terrace because everyone's at the beach? For many hospitality entrepreneurs, summer is an elusive and unpredictable season that consumes all their attention. As a result, creating visibility and attracting prospects gets put on the back burner. But summer actually offers countless opportunities to stay top-of-mind!

Merchandise branding. A marketing tool that bands and film producers have long embraced. But successful merchandise isn't reserved solely for the likes of Metallica and Harry Potter. And there's more to merchandise branding than merely printing a logo on a coffee mug. What exactly? Discover more in this article.

With participating venues across the city, London Cocktail Week offers an exciting journey through the world of the present cocktail scene, showcasing unique flavours, creative concoctions, and a bustling atmosphere. Typhoonie and Brand Activation Manager Lindsey flew to London to learn about the latest trends, and here's what she discovered!

McDonald's and Travis Scott, Ticketswap and Stëlz, Poké Perfect and Ron Blaauw, Tanqueray and Marley Spoon; these are all examples of successful collaborations that not only improved brand awareness, but also increased sales and booming PR. And it's not just for large companies. It's also for you – with your small neighbourhood café, charming boutique hotel or artisanal gin. A perfect match is walking around somewhere, perhaps closer than you think.

In January, Typhoon Hospitality participated in the Restaurant Marketer & Innovator European Summit in London. Owner Rachel Persoon not only chaired a discussion on brand relevance but also found significant inspiration from other presentations on hospitality marketing. Here are three emerging trends worth noting.

How do you get media to cover your story? What social media trends should you monitor? And is your marketing effort up-to-date? These are the trends for 2024.